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"Everything Changed After The Hurricane": Older Adults' Experiences & the Emergency Response in Puerto Rico

Dr. Mariana Guzzardo, Human Development and Women's Studies and Dr. Alina Engelman, Health Sciences

Faculty researchers from California State University, East Bay, Dr. Mariana Guzzardo from Human Development and Women's Studies and Dr. Alina Engelman from Health Sciences discuss their project focusing on older adults with disabilities and their experiences in the preparation for Hurricane Maria, during the storm, and in its aftermath. Their findings document the post-disaster needs of elderly with disabilities, the ways in which they demonstrate resilience when confronting challenges, and their expectations for the future. Another aspect of Guzzardo and Engelman’s research focuses on the response of existing community-based organizations (NGOs) geared to serving older adults, individuals with disabilities, and individuals with mental illness. In their research, they consider NGOs’ emergency preparedness, their response and recovery efforts, and their needs in the face of a possible future emergency or disaster. The different parts of the research will be integrated to provide a holistic picture of actions taken regarding emergency preparedness, response, as well as the experiences and needs of individuals on the island. The study's findings provide information to enlighten NGOs’ decisions and support them in executing resourceful and competent action in the future. Other collaborators on the project include Dr. Irina Todorova from Northeastern University, Dr. Rosa Guzzardo Tamargo (Linguistics) and Dr. Evelyn Dean-Olmsted (Anthropology), both from the University of Puerto Rico, and Dr. Alicia Rivero-Vergne (Psychology) from Inter American University of Puerto Rico. The photograph included with this announcement was taken by Adriana Parrilla: .

Please contact Mariana Guzzardo mariana.guzzardo@csueastbay.edu or Alina Engelman alina.engelman@csueastbay.edu if you have any questions about there presentation. 

Presentation recorded on November 8th, 2018 at California State University East Bay.

Open Science: Public Education and Public Access: Why It Is Important

 Dr. Vanessa Yingling and Dr. Jenny O of the Kinesiology department

Please contact Vanessa Yingling vanessa.yingling@csueastbay.edu or Jenny O jenny.o@csueastbay.edu if you have any questions about there presentation. 

Presentation recorded on November 1st, 2018 at California State University East Bay.

The Mindset to Share: An Exploration of WOM in Digital Media

Yi He, Associate Professor of Marketing

Word-of-mouth (WOM) marketing has recently attracted a great deal of attention from marketers, especially due to the emergence of social media. Three field experiments demonstrate the effects of consumer mindset (i.e., competition vs. collaboration) on narrowcasting and broadcasting intentions and actual behaviors. The results show that a collaborative mindset promotes narrowcasting, whereas a competitive mindset encourages broadcasting. Further, self-affirmation moderates the relationship between consumer mindset and broadcasting. Our findings provide important insights into investment prioritization and resource allocation, when managing WOM campaigns.

Please contact Yi He  yi.he@csueastbay.edu if you have any questions about her presentation. 

Presentation recorded on November 11th, 2018 at California State University East Bay.

Putting Posthuman Theories to Work in Teaching

Katie Strom, Assistant Professor of Educational Leadership

In this presentation, I discuss using posthuman perspectives in teaching, presenting an example of an activity in a qualitative research course called "The Parable of the Three Scholar Practitioners." In this lesson, students trouble the dominant narrative of the researcher as objective and distant, and reframe the research process as an assemblage of human and non-human elements that collectively influence every part of the research process, as well as recognize/account for their own "agential cuts" that shape the study in particular ways. These activities help students begin to develop critical orientations to research that will enable them to locate and account for themselves in relation to their inquiry, embrace situated forms of research of which the researcher is an integral part, and conduct research consistent with goals of social justice and local change-making.

Please contact Katie Strom kathryn.strom2@csueastbay.edu if you have any questions about her presentation. 

Presentation recorded on November 11th, 2018 at California State University East Bay.