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Bill Johnson, a seasoned and respected fundraising professional with comprehensive higher education and campaign experience, has been appointed vice president of University Advancement and president of the Educational Foundation Board of Directors at Cal State East Bay.

“We are fortunate to welcome Mr. Johnson at a time when our university is reaching new heights,” President Leroy M. Morishita said. “As director of the campaign and associate vice president for Development for University of the Pacific, he has demonstrated an impressive record of achievement. I am pleased to welcome him to Cal State East Bay, leading the University Advancement team and working with our Educational Foundation trustees.”

At University of the Pacific, Johnson managed all fundraising strategies in the nine schools across two campuses, and led initiatives that resulted in a 70 percent growth in annual revenue over the last three years. In addition to sustaining year-to-year growth, he led international development efforts, increasing major and principal giving in Asia-Pacific, the Middle East and Europe.

Johnson holds a B.S. in education and a master’s of education administration/athletic administration from the University of Nebraska.

He will assume his new role at Cal State East Bay effective Aug. 21.