Lithium Technologies to Host "Empowered" Webcast
- September 16, 2010
EMERYVILLE, Calif.--(BUSINESS WIRE)--Lithium Technologies, the leading provider of Social CRM solutions to power the customer network, today announced that the company will host a Webcast for interactive marketers on Wednesday, September 29, entitled “How to Achieve Success with the ‘Empowered’ Social Customer.” Through mobile and online, customers significantly influence each other about all types of brand products and perceptions.
“the best book ever written on marketing and media”
This webcast will cover this and other topics from the new book, “Empowered,” coauthored by Josh Bernoff, who is also coauthor of the BusinessWeek bestseller “Groundswell”, including:
* The value of peer influencers, Peer Influence Analysis (PIA), and how HEROs (Highly Empowered and Resourceful Operatives) within companies can innovate using technology to solve customer problems.
* Best practices for social marketing and how to boost customers’ influence on one another.
* The FICO success story, as featured in “Empowered,” showing how community URLs have grown to account for 39 percent of all myFICO.com traffic from search engines, driving a 66 percent increase in FICO sales; and,
* How volunteer superusers of the FICO community accelerated the company’s Web traffic and even helped the FICO PR department secure a cover story in Money Magazine.
Speakers:
Josh Bernoff, co-author of the BusinessWeek bestseller “Groundswell,” and
Senior Vice President at Forrester Research, Inc. will share case studies,
tools and hard data across many industries ranging from retail to business services.
Barry Paperno, Consumer Affairs Manager and Community Manager for the MyFICO Forums
online community will provide a real-world look at how FICO launched and manages
this program with more than 300,000 registered users that has served more than
850,000 members since its inception.
Katy Keim, Chief Marketing Officer at Lithium Technologies will moderate.
Date & Time:
Wednesday, September 29, 2010 at 11:00 a.m. PDT/2:00 p.m. EDT
Registration:
Webcast Registration Link
Speaker Bios:
Barry Paperno – Consumer Affairs Manager– FICO
Barry serves as Consumer Affairs Manager for FICO (Fair Isaac Corporation) and Community Manager for the MyFICO Forums online community. He has advised consumers and businesses on FICO credit scoring since 1995. Before joining FICO, Barry managed the Bay Area consumer assistance offices for Experian Information Solutions. Barry holds a bachelor’s of science in business administration from California State University, East Bay.
About Lithium Technologies
Lithium is the leading provider of Social CRM solutions to power the customer network. Working with market leaders such as Best Buy, AT&T, Research In Motion Limited (RIM), Univision, and PayPal, Lithium solutions harness the power of online customer communities and social web interactions with traditional CRM business processes to inspire customers to innovate, promote, and support on the company's behalf. As a result, businesses measurably improve their marketing and sales, accelerate innovation, and increase customer satisfaction. Lithium's platform is proven in high-volume, growth environments and provides the security, analytics, APIs, and multi-language support that enterprises demand. Founded in 2001, Lithium is privately held with headquarters in Emeryville, California. For more information, visit www.lithium.com . Or, engage with us on Twitter, Facebook, and our community – the Lithosphere.
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